For mortgage brokers and loan officers
One lead, one buyer, not five.
Buyers and homeowners who just told us their goal, rate, credit and state. Bid what each lead is worth to you, or take a steady monthly plan.
- ✓Exclusive: one lead, one buyer.
- ✓You set the price, lead by lead
- ✓Weaker leads get followed up and qualified first
- ✓Instant alerts, straight to your CRM
See how it works
Exclusive leads
Exclusive leads. Each one is sold to one buyer, and we never resell it.
We don't sell the same lead to five companies. That's why there's an auction: buyers bid for each lead, and only one wins it.
One lead, one buyer
Each lead is sold once. We never resell it.
That's why there's an auction
Buyers bid for each lead, and only one wins it.
Yours alone
Win it in the auction or get it on your plan, and it's yours alone.
Sound familiar?
Shared leads and speed-to-lead races
Exclusive: one lead, one buyer, not five. An instant alert the moment it's yours, and the customer gets your direct number.
One price for every lead
Bid more for the strong refi and less for the long shot. Autobid rules do it while you work.
Junk from one-field forms
Every lead answered a full qualifying quiz: goal, rate, balance, credit and more.
TCPA nerves
You only get leads whose signed consent record includes your company.
Two ways to buy. You decide what a lead is worth.
Live auction
Bid what a lead is worth to you in a live auction that runs for one business day. You pay just one step above the next bid.
- Bid, or set autobid rules to bid for you
- Pay one step above the next bid, not your maximum
- Bids come from a prepaid balance
Monthly plan
Choose how many leads a month you want. Matching leads come to you first, paced evenly through the month.
- Pick your lead types and states
- Matching leads reach you before the auction
- Paced evenly so your team keeps up
- Set up with our team to fit your volume
Qualified before you pay top dollar
Leads that aren't ready yet get worked first
Not every lead is ready to talk today. Leads that look low-value or don't sell are followed up by our own team to confirm details and qualify them.
- 1A consumer finishes the quizEvery answer and a signed consent record travel with the lead.
- 2Strong fits go straight outTo matching monthly plans first, then into the live auction.
- 3The rest get worked firstLow-value and unsold leads are followed up to confirm details and qualify them.
See it before you bid
Every lead answered real questions
Not a one-field form. Before a lead reaches you, the consumer told us:
- Buy, refinance or cash out
- Balance, home value and current rate
- Payment history
- Price range and down payment for buyers
- Timing for buyers
- VA eligibility, credit band and state
Contact details unlock once the lead is yours.
- State
- Texas
- Goal
- Lower my rate
- Current rate
- 7% to 7.5%
- Owes / worth
- $150k–$300k / $350k–$500k
- Credit
- Good (680–739)
- Payments
- All on time
- Name, phone, email
- After you win
Bid, or set autobid rules to bid for you.
Example for illustration, not a real lead.
Exclusive: one lead, one buyer.
Win it in the auction or get it on your plan, and it's yours alone.
Consent that includes you
You only get leads whose signed consent record includes your company.
Instant alerts
The moment a lead is yours you get an alert, and the customer gets your direct phone and booking link.
Straight to your CRM
Delivered to Pipedrive, a webhook or email. If a delivery fails, the lead is refunded to your balance automatically.
From application to your first lead
- 1
Apply in 2 minutes
Tell us who you are, what you buy and how you'd like to pay.
- 2
Get approved
We review your application and list you as a partner for your services.
- 3
Bid or start a plan
Add a balance and set autobid rules, or set up a monthly plan with our team.
- 4
Leads land in your CRM
With an instant alert, and the quiz answers attached.
Questions partners ask
Can I buy only in my states?
Yes. Monthly plans are set by lead type and state, and you choose which leads to bid on in the auction.
Purchase, refinance or HELOC?
All three. Each lead says whether they're buying, refinancing for rate or payment, or taking cash out, so you bid only on what you do.
Are leads exclusive?
Yes. Each lead is sold to one buyer, and we never resell it. That's why there's an auction: win it in the auction or get it on your plan, and it's yours alone.
How does the auction work?
Each lead opens in a live auction for one business day. You set the most you'll pay, and the winner pays just one step above the next-highest bid, never below the lead's minimum price. Autobid rules can bid for you.
How does a monthly plan work?
You choose how many leads a month you want and which ones: lead type, states and filters. Matching leads come to you first, before the auction, paced evenly through the month. Plans are set up with our team.
Where do the leads come from?
From our own consumer brand, Ledgerlane Financial: ads into a short qualifying quiz that we run ourselves, so we know where every lead came from.
What happens to weaker leads?
Leads that look low-value, or that nobody buys within a business day, are followed up by our own team to confirm details and qualify them.
What if a lead doesn't reach my CRM?
A lead that fails delivery is refunded to your balance automatically.
Leads that asked for your service. You set the price.
Apply in 2 minutes. We review every partner before leads go live.
Apply in 2 minutes →