For personal loan, HELOC and home equity lenders
Borrowers who told us why they need the money.
Quiz-qualified intent, not a one-field form. Bid on the borrowers that fit your credit box, and pay less for the ones that don't.
- ✓Exclusive: one lead, one buyer.
- ✓You set the price, lead by lead
- ✓Weaker leads get followed up and qualified first
- ✓Instant alerts, straight to your CRM
See how it works
Exclusive leads
Exclusive leads. Each one is sold to one buyer, and we never resell it.
We don't sell the same lead to five companies. That's why there's an auction: buyers bid for each lead, and only one wins it.
One lead, one buyer
Each lead is sold once. We never resell it.
That's why there's an auction
Buyers bid for each lead, and only one wins it.
Yours alone
Win it in the auction or get it on your plan, and it's yours alone.
Sound familiar?
Low take-up after the click
Every lead answered why they're borrowing and how much, before they reach you.
Inflated loan amounts
The amount comes from the consumer's own quiz answers, shown before you buy.
Paying top dollar for weak fits
Automatic bidding rules, and you pay one step above the next bid, never your maximum.
Consent you can't prove
You only get leads whose signed consent record includes your company.
Two ways to buy. You decide what a lead is worth.
Live auction
Bid what a lead is worth to you in a live auction that runs for one business day. You pay just one step above the next bid.
- Bid, or set autobid rules to bid for you
- Pay one step above the next bid, not your maximum
- Bids come from a prepaid balance
Monthly plan
Choose how many leads a month you want. Matching leads come to you first, paced evenly through the month.
- Pick your lead types and states
- Matching leads reach you before the auction
- Paced evenly so your team keeps up
- Set up with our team to fit your volume
Qualified before you pay top dollar
Leads that aren't ready yet get worked first
Not every lead is ready to talk today. Leads that look low-value or don't sell are followed up by our own team to confirm details and qualify them.
- 1A consumer finishes the quizEvery answer and a signed consent record travel with the lead.
- 2Strong fits go straight outTo matching monthly plans first, then into the live auction.
- 3The rest get worked firstLow-value and unsold leads are followed up to confirm details and qualify them.
See it before you bid
Every lead answered real questions
Not a one-field form. Before a lead reaches you, the consumer told us:
- What the money is for
- How much they need
- Work situation and income
- Credit band
- Rent or own
- Home value and what's owed, for home equity
Contact details unlock once the lead is yours.
- State
- Ohio
- Purpose
- Pay off cards or other debt
- Amount
- $15,000–$35,000
- Work
- Employed full time
- Income
- $50,000–$75,000
- Credit
- Good (680–719)
- Name, phone, email
- After you win
Bid, or set autobid rules to bid for you.
Example for illustration, not a real lead.
Exclusive: one lead, one buyer.
Win it in the auction or get it on your plan, and it's yours alone.
Consent that includes you
You only get leads whose signed consent record includes your company.
Instant alerts
The moment a lead is yours you get an alert, and the customer gets your direct phone and booking link.
Straight to your CRM
Delivered to Pipedrive, a webhook or email. If a delivery fails, the lead is refunded to your balance automatically.
From application to your first lead
- 1
Apply in 2 minutes
Tell us who you are, what you buy and how you'd like to pay.
- 2
Get approved
We review your application and list you as a partner for your services.
- 3
Bid or start a plan
Add a balance and set autobid rules, or set up a monthly plan with our team.
- 4
Leads land in your CRM
With an instant alert, and the quiz answers attached.
Questions partners ask
Can you send leads to our system?
Yes, with real-time delivery to your CRM or a webhook, or by email. Tell us how you take leads when you apply.
Do you do home equity too?
Yes. Home equity leads tell us their balance, home value and what they want the cash for.
Are leads exclusive?
Yes. Each lead is sold to one buyer, and we never resell it. That's why there's an auction: win it in the auction or get it on your plan, and it's yours alone.
How does the auction work?
Each lead opens in a live auction for one business day. You set the most you'll pay, and the winner pays just one step above the next-highest bid, never below the lead's minimum price. Autobid rules can bid for you.
How does a monthly plan work?
You choose how many leads a month you want and which ones: lead type, states and filters. Matching leads come to you first, before the auction, paced evenly through the month. Plans are set up with our team.
Where do the leads come from?
From our own consumer brand, Ledgerlane Financial: ads into a short qualifying quiz that we run ourselves, so we know where every lead came from.
What happens to weaker leads?
Leads that look low-value, or that nobody buys within a business day, are followed up by our own team to confirm details and qualify them.
What if a lead doesn't reach my CRM?
A lead that fails delivery is refunded to your balance automatically.
Leads that asked for your service. You set the price.
Apply in 2 minutes. We review every partner before leads go live.
Apply in 2 minutes →